A blog can be good or bad? Once you accept that, it’s easier to make amendments and redesign your blog into something that drives conversions, attracts the correct audience and ranks well in search engines – what we call a good blog.
So what makes a good or bad blog, below we have outlined some factors that have an impact:
One of the major problems that blogs face is the lack of consistency in their schedules, posting either rarely or at very sporadic intervals. The key lesson is that investing more time into less content can create better results. It’s also important that you can spread this work across multiple team members making you quicker to create content when needed.
The procedure we recommend for this is:
- Recognize the team who can write
- Study the additional content in your industry
- Create a list of topics & guidelines for everyone to follow
- Have an editor proof and refine the content
- Compute your efforts within Google Analytics and look up everything
This can led to more traffic, rankings, social shares, comments and most prominent leads and sales from the blog cab be increased.
This is a general difficulty for blogs which evolve over many years with some of the troubles including:
- Content no longer being precise or appropriate
- Content not being as well written as latest posts
- Content not being as commercially driven
- 404 errors from old posts
With the help of Google webmaster tool, you can easily fix the 404 errors. Conversions can also be increases as now people can be driven to better quality content with more commercial focus. Content alone makes a good blog.
The more devices for which your website is customized, the wider your potential customers. That’s why it makes logic to make a responsive website that repackages your content in the best likely way.
It’s vital to consider that responsive design doesn’t just change the template of your website. You also need to make sure the following thing that you are delivering is correctly:
- Social sharing
- Contact options
To make sure the entire thing works as intended we recommend the following process:
- Use Google Analytics to find out the devices people use
- Make a site template that works on those devices
- Experiment it on these devices on a separate IP
- Recognize parts of that site that aren’t responsive
- Filter the site until it works on these devices
- Start on and collect feedback
If you get trapped with stolen images on your website, your blog can be charged with a fine. If you have multiple images from many different websites the fine could be sufficient to clean out most blogs and even a few businesses.
Some of the things to avoid are:
- Images from Google
- Customer generated content
- Reserve photos
- Copyrighted characters and properties
The typical solution for this is original Commons images, but still those could have been stolen at first. To be secure, always put these images into a reverse image search tool and verify that the CC location is the unique one.
There are plenty of reasons for having a blog, but having one to just mark a box is not a valid reason. It’s significant you understand exactly why you have a blog and what action you would like to be completed, because only then can you check its performance. Some of these reasons might be
- To provide SEO benefits to the site
- To instruct your customers
- To make a brand
- To sell out more products / services
- To construct a group of people
- To expand a mailing inventory