Design Research provides a cost effective means of understanding the target user’s personality. We make use of a combination of field tested methods like ethnographic field studies, contextual interviews, cultural probes (diary studies), telephonic interviews and surveys – to develop a deep understanding of user goals, motivations, pain points and the tasks they perform.

The goal of 360 digital is to make your product a lot more consumable. Thus every product build is designed starting with the user. This is completed by making the product insightful, useful and simple to use. Products which are simple to use are a lot more competitive in the market place. Serviceability shortens the training and learning time, reduces product support cost and improves customer stickiness. 360 Digital reduces overall product development costs particularly when applied first at the very early stages of product development.