To a start up online marketer today internet search should be at the core of start up digital strategy. How your company’s website is the hub of your digital world. It’s more than just your shop window to a huge and growing global market: a well-designed and implemented website is a place where you can interact with your customers, a virtual meeting place where you can do real…Continue reading
Elements of Digital Marketing Strategy?
Steps to define your digital marketing strategy
Once you’ve decided that you do need to pursue some form of digital marketing, the next step is actually to sit down and define your strategy to capture the market. Unfortunately there is no ‘one size fits all’ strategic solution here. We don’t have a magic recipe to ensure your digital marketing success, and neither does anybody else (despite some of the online hyperbole you may read on…Continue reading
What is Marketing Automation?
How technology is changing the way we do marketing
Google’s trends shows that traffic for the term ‘Marketing Automation’ has risen by 40% in the last year, but why and what’s all the argument about? As a digital agency, we get inquired about this by a lot by customers. If it’s your first time reading about marketing automation, don’t panic it’s not about robot and you’ll still be in a job. We’ve put a few essential steps…Continue reading
Digital Marketing: short term gains vs long term goals
Balancing shorter term goals with longer term strategy is essential
Digital Marketers are often guilty of focusing extra on short-term gains while losing sight of longer term goals. It’s not that short aims aren’t required, but they have to be planned logically in order to get the very best out of a Digital Marketing campaign. When making that investment, Digital Marketers should be focusing on exact and easily measurable KPIs (Key performance indicator) which all add to the…Continue reading