Responsive communications have become more and more accepted within the digital space; mainly with the outburst of social and mobile media. But what can this do for your business? For those of you who might be uncertain as to what truly constitutes responsive, here is a brief overview. Why spend in Responsive Marketing? Let’s take a look at the reasons why your team should acknowledge the potential it…Continue reading
How Google Adwords determines ad placements?
Understanding Ad rank of Google adwords to get higher placements
You might think that Google simply rewards the highest bidders with the top positions on search results pages. But this is not so. It’s not that Google doesn’t want money; it’s just that it wants to keep on getting the money. And Google will only continue to earn billions of dollars a year if searchers find relevant adverts and not just wealthy advertisers and companies. This is what…Continue reading
Using online channels to promote your products
Mix of new online channels for selling your products
If you sell products online in your extra time or you have an ecommerce business, there have never been a better number of online channels to get your product endorsed or get traffic for your website. Some of these online channels work well beside your main site, some have replaced the necessity for an e-commerce site entirely and work as a standalone solution for Internet-based sales and endorsement.…Continue reading