Or, if you speak something enough times you begin to believe it – Is SEO Dead ?
In fact it’s the reverse. Not because we are looking to argue the point that SEO is dead or will take breath of life back. More because SEO feels like it is starting to get forgotten – which is online suicide!
This is a bit of a wake-up call to website owners who maybe aren’t tied up with an agency and take out their own online marketing. For those who base a lot of what they take out on articles from the industry.
The meaning is simple – no matter how much you have read it, SEO isn’t Dead and in no way will be. Overlook it or move on from it at your danger.
With every Google update somebody someplace will mark or write that SEO is dead. It’s evident.
There are a set of people who are anxious for it to be factual and they care for nothing more than jumping in with one of these articles. Why? we don’t actually know. It may be based on those fly-by-nights who give SEO a bad name. They may have had a bad experience with a digital agency or an individual. We don’t know.
To start with – it was web developers who would argue and write that SEO was a fairy tale it didn’t work and all you needed was a flashy site.
This was chased by a band of SEO haters who disliked the industry in the days when Google made is seriously easy to rank. Maybe they had a point, spam outcomes were everywhere, but if something the easy success indicated anything but the death of SEO. But write they would in the wish that people wouldn’t get concerned.
Social and content then came to the bench and bang, SEO is dead again.
Add to that nonstop Google updates, Google’s continued promotion to provide more and more PPC and sponsored results in place of the organic ones and you have extra than enough ammunition to write your SEO obituary.
Now, while these types of posts are, to a level, safe enough within the industry, there is a part of “if you say something enough times, people will start to believe it”. And this group is those who are mostly outside of the business.
This can be seriously damaging to these people.
Well guys – SEO isn’t dead and all those “aged cap” techniques are still required.
If you want an unbeaten online movement in organic rankings you have to start at the start and work your way through, just like you always did.
You want to carry out keyword research – you need to know what will drive applicable traffic to your site. You need to optimize for those terms on the appropriate pages.
Nothing has changed.
Yes, Google does come into view to be putting more loads onto paid search, but organic still pays the bills. SEO change with each search engine update but it doesn’t die.
Google will continue to keep informed and release sound bites, but it is vital that people understand these sound bites. More frequently than not they are no different to what Google have been saying for years;
- Do not spam
- Do not build bad links
- Create great content on your site
- Make your brand
The only dissimilarity is that Google is now starting to put into effect these rules. None of this is ground breaking, none of this is new and none of it kills SEO.