It is evident that many of the companies are using digital media effectively and they could surely be getting great results from their search, social media marketing or email marketing efforts. But we are equally sure that many are missing opportunities because of lack of sound digital marketing strategy.
Indeed a great way to set path through setting goals is to think about how you can integrate your digital marketing strategy with other business activities.
Below we have discussed ten most common problems that in our experience arise if you don’t have a clearly defined digital marketing strategy.
Your don’t know where are your going
Companies without digital marketing strategy do not have clear strategic goals in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you possibly don’t put sufficient resources to achieve the goals and you don’t assess through analytic whether you’re achieving those goals or not. A good digital marketing strategy will help you clarify and define measurable goals.
Unaware about Online market shares
Customer demand for online services may be underrated if you haven’t researched your market share. Maybe more significantly you won’t realize how your online marketplace is changing: the dynamics will be unusual to fixed channels with different types of customer profile and behavior, competitors and options for marketing communications.
Competitors will expand market share
If you’re not putting enough resources into digital marketing or you are using a rough and ready approach with no definite strategies, then your competitors will consume your digital lunch!
Lack of powerful online value scheme
A clearly defined online customer value scheme will help you out to distinguish your online service encouraging existing and new customers to engage initially and stay loyal.
Not knowing well enough about online customers
It’s repeatedly said that digital marketing is the most quantifiable medium ever. But Google Analytics and similar services will only let you know the volumes not feelings. You need to use other forms of user feedback tool to identify your weak points and then address them.
You are disintegrated
It’s all too common for digital marketing to be accomplished in silos as a specialist digital marketer, sitting in a separate digital marketing agency. It’s easier that way to wrap up digital marketing into a convenient large piece. But of course it’s less efficient. Everybody agrees that digital media work best when integrated with customary media and response channels.
Not enough resource and budget for digital
Inadequate resource will be committed to both preparation and executing e-marketing and there is likely to be a be short of exact specialist e-marketing skills which will make it hard to react to competitive threats effectively.
Wasting money and time through repetition
Still if you do have satisfactory resource it may be wasted. This is predominantly the case in big companies where you see diverse parts of the marketing where organization purchasing different tools or using different digital agencies for doing related online marketing tasks.
Not alert enough to stay ahead
Looking at the big brands like Google, Amazon, Flipkart. They are all energetic – testing new approaches to enhance or keep their online audiences.
Not able to enhance effectiveness of something
Each company with a website will cover analytics, but many leading managers don’t make sure that their teams construct or have the time to analysis and take steps on them. Once a approach enables you to get the fundamentals right, then you can move to continuous improvement of the key aspects like website user experience, search marketing, and social media marketing.
These problems can be avoided with a well thought process and crafting a sound digital marketing strategy.